Brand yourself!

We talk a lot about brands these days right? Many of us seem to be obsessed when it comes to associating ourselves with brands. If the association with a particular brand is successful,we talk positive about it and vice versa.Sometimes we are way too critical about a brand. Here’s an example : I buy a shirt from some brand and it’s quality is not up to the mark or maybe I don’t like the customer service. So if I come out of the shop dissatisfied, this would eventually lead me to speaking negative about the brand with my family and friends which might discourage them from buying from that particular brand. However my experience could be good too which might make me a loyal customer of that brand and so on. So basically we associate ourselves with different brands almost all the time.

Just like these brands we too create an image of ourselves so that makes us brands too. Here’s an example to explain this point. Think of any brand and then what would it be like if it were a human? Coke? For me cokes human version would be a handsome guy who is popular among his friends for being different in a good way! Samsung? A friendly guy who gets along well with everyone! Now you might perceive these brands differently.

Now think of yourself as a brand! We know how important it is to be known to the world for who we truly are; our strengths, skills and abilities. If you are able to brand yourself well then you would have a great demand in the market. Imagine yourself giving an interview to the CEO of some reputable company. The first thing they will look at would be your attire then how you speak and with time they would want to know who you are, what you are good at and what makes you the best candidate for the job? You will try leaving a super good image of yourself on them. Cool! so basically you are selling yourself as a brand in this scenario. They might hire you for your charismatic personality and excellent analytical plus interpersonal skills. Mission accomplished !

In short, to brand yourself fantastically you should know your strengths and weaknesses, skills and abilities and your goals in life. Also, never brag too much about yourself!

Let the beauty within you come out!!